Type of diet 

SPECIFIC is range of veterinary diets, helping you bring nutritional customers into your practice regularly to further patient care.

SPECIFIC is not sold in retail and does not actively engage with pet e-commerce websites.

SPECIFIC diets deliver high levels of owner and animal acceptance because...

• Fish is highly palatable with a strong aroma and umami taste that is appealing for dogs and cats, improving pet compliance.
• Widespread understanding and acceptance by owners that fish is healthy – reducing the time taken to explain and onboard owners.